Job in Canada
Advertising Specialist Needed In Canada By Fair Waves Coffee Inc
We are seeking a talented and results-driven Advertising Specialist to join our marketing team. As an Advertising Specialist, you will be responsible for developing and executing advertising campaigns to promote our products, services, or brand. Your creative ideas, data-driven approach, and expertise in advertising platforms will be instrumental in driving brand awareness and achieving marketing objectives.
Job details
- Location: New Westminster, BC
- Salary: 28.00 to 33.00 hourly (to be negotiated) / 30 to 35 hours per week
- Terms of employment Permanent employment: Full time Day, Weekend, Flexible Hours, Early Morning, Morning
- Start date: Starts as soon as possible
- Benefits: Health benefits, Other benefits
- Vacancies 1
- Verified
Overview
Languages
English
Education
- Secondary (high) school graduation certificate
- or equivalent experience
Experience
3 years to less than 5 years
Green job
The employer stated that this is a green job because the position:
- Involves duties and responsibilities that lead to positive environmental outcomes
Responsibilities:
Advertising Strategy:
- Conduct market research to identify target audiences, consumer behavior, and industry trends.
- Develop comprehensive advertising strategies aligned with marketing goals and brand identity.
Campaign Creation:
- Create compelling ad content, including copy, visuals, and multimedia elements, for various advertising channels.
- Design and manage advertising campaigns across digital and traditional media platforms.
Advertising Platforms:
- Utilize advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and others to optimize campaign performance.
- Monitor and analyze the effectiveness of campaigns and adjust strategies based on data insights.
Budget Management:
- Manage advertising budgets and allocate funds effectively across different media channels.
- Optimize ad spend to maximize ROI and achieve marketing objectives.
Collaboration:
- Collaborate with creative teams, graphic designers, and copywriters to develop engaging ad content.
- Work closely with cross-functional teams to ensure cohesive brand messaging.
Performance Analysis:
- Analyze and report on the performance of advertising campaigns using relevant metrics and KPIs.
- Provide insights and recommendations for continuous improvement.
A/B Testing:
- Conduct A/B testing on ad creatives and messaging to identify the most effective variations.
- Implement findings to enhance campaign performance.
Industry Trends:
- Stay updated with industry trends, new advertising platforms, and emerging technologies.
- Implement innovative strategies to stay ahead of competitors.
Compliance and Legal Considerations:
- Ensure advertising campaigns adhere to legal and industry compliance standards.
- Review and approve ad content for accuracy and alignment with brand guidelines.
Qualifications:
- Bachelor’s degree in marketing, advertising, communications, or a related field.
- Proven experience as an Advertising Specialist or in a similar advertising role.
- In-depth knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads).
- Proficiency in analyzing campaign data and deriving actionable insights.
- Strong creativity and the ability to think outside the box for ad content.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
Tasks
- Advise clients on advertising or sales promotion strategies
- Assist in the preparation of brochures, reports, newsletters and other material
- Conduct public opinion and attitude surveys
- Develop and implement marketing and advertising and sales strategies
- Represent the organization, or delegate representatives to act on behalf of the organization, in negotiations or other official functions
Experience and specialization
Type of experience
- Preparation of information (evidence) reports
Area of work experience
- Communications and public relations
Benefits
Health benefits
- Health care plan
Other benefits
- Free parking available
- On-site amenities
- Parking available
Who can apply to this job?
The employer accepts applications from:
- Canadian citizens and permanent or temporary residents of Canada.
- Other candidates with or without a valid Canadian work permit.
How to apply
By email
waves.hr.jobs@gmail.com
This job posting includes screening questions. Please answer the following questions when applying:
- Are you willing to relocate for this position?
- Do you currently reside in proximity to the advertised location?
- Do you have previous experience in this field of employment?
- Do you have the above-indicated required certifications?
- What is your current field of study?
Advertised until
2023-09-05
Here are some frequently asked questions to help you gain a better understanding of this Specialist, advertising:
1. What is an Advertising Specialist?
An Advertising Specialist is a marketing professional responsible for creating and implementing advertising campaigns to reach a target audience and promote products, services, or brands effectively.
2. What does an Advertising Specialist do?
An Advertising Specialist performs various tasks, including:
- Conducting market research to identify target audiences and consumer preferences.
- Developing advertising strategies and campaigns that align with marketing objectives.
- Creating compelling ad content, such as copy, visuals, and multimedia elements.
- Managing advertising budgets and allocating funds for different media channels.
- Analyzing the performance of advertising campaigns and making data-driven adjustments.
3. What skills are essential for an Advertising Specialist?
Essential skills for an Advertising Specialist include:
- Creativity in developing engaging ad content and campaigns.
- Analytical abilities to assess market trends and campaign performance.
- Proficiency in using advertising tools and platforms.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
4. What types of advertising campaigns do specialists create?
Advertising Specialists create a wide range of campaigns, including:
- Digital advertising campaigns for online platforms such as social media, search engines, and display networks.
- Traditional advertising campaigns for television, radio, print, and outdoor media.
- Integrated campaigns that combine various advertising channels for maximum impact.
5. Is a degree required to become an Advertising Specialist?
While a degree in marketing, advertising, or a related field is beneficial, practical experience, certifications, and a strong portfolio of successful campaigns can also qualify individuals for the role.
6. What tools and software do Advertising Specialists use?
Advertising Specialists use a variety of tools and software, including:
- Advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
- Analytics tools to track campaign performance and user behavior.
- Graphic design software for creating visuals and ad content.
7. How can I become an Advertising Specialist?
To become an Advertising Specialist, consider the following steps:
- Pursue a degree in marketing, advertising, or a related field.
- Gain practical experience through internships or entry-level marketing roles.
- Develop a strong portfolio showcasing successful advertising campaigns.
- Stay updated with the latest advertising trends and tools.
8. What is the salary range for Advertising Specialists?
The salary range for Advertising Specialists varies depending on factors such as experience, location, and the size of the organization. Generally, mid-level Advertising Specialists earn competitive salaries.
9. Can Advertising Specialists work in different industries?
Yes, Advertising Specialists can work in various industries, including retail, technology, healthcare, and entertainment. They adapt their advertising strategies to suit the specific needs of each industry.
10. How does advertising impact business success?
Effective advertising drives brand awareness, attracts potential customers, and boosts sales. It plays a significant role in increasing a company’s visibility, market share, and overall business success.
